Physical activity advertisements that feature daily well-being improve autonomy and body image

In the study to investigates whether framing physical activity in advertisements featuring distinct types of goals differentially influences body image and behavioral regulations based on self-determination theory among overweight and obese individuals, showed that there are immediate framing effects on physical activity behavioral regulations and body image from reading a one-page advertisement about physical activity and that gender and BMI moderate these effects. Framing physical activity as a way to enhance daily well-being positively influenced participants' perceptions about the experience of being physically active and enhanced body image among overweight women, but not men(1).


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(1)"Physical activity advertisements that feature daily well-being improve autonomy and body image in overweight women but not men" by Segar ML, Updegraff JA, Zikmund-Fisher BJ, Richardson CR.